ACTIVATE
Leasing & activation
“Build commercial appeal before signing floor space”
We build and roll out leasing strategies for assets and destinations, combining merchandising mix, targeted prospecting and market activation to engage the right operators under the right conditions.
Our support
How we work
- Leasing strategy, segmentation and merchandising mix
- Pricing grid and commercial terms
- Identification, targeting and prospecting of brands and operators
- Negotiation of financial and contractual terms
- Leasing committees and owner reporting
- Brand expansion support
- Destination marketing and pre-opening activation
- Tenant opening coordination
RELATED PROJECTS
Concrete assignments on comparable assets
Discover how this expertise has been applied to landmark projects supported by AMS Africa in Morocco and Sub-Saharan Africa.
View all our projects